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Experts show how to hire the right people the first time--every time For over four decades, Caliper has helped more than 25,000 companies worldwide identify the most promising applicants and develop their current staff. With the Caliper Profile--a phenomenally precise psychological assessment test, "How to Hire and Develop Your Next Top Performer will give you the tools to find and retain the best salespeople--those who will really produce for your company, now, and for years to come. " This book should be on the desk of anyone interested in creating the best sales organization possible." Ed DiSalvo, Senior VP Corporate Accounts FedEx Corporate Services, Inc. "We wouldn't hire a salesperson without Caliper's advice. If you're concerned with increasing sales, you've got to read this book." Thomas J. Byrnes, Senior VP of Sales Avis Rent A Car "A must read. This book can save you a lot of wasted time and energy in the hiring process, while increasing your success rate dramatically.

Off the Wall Marketing Ideas gives small business people the nuts and bolts of successful marketing, promotion, and publicity, in an easy, do-it-yourself, step-by-step program that makes sense. These inspiring marketing ideas come from real small business owners in a variety of industries. There is a wealth of low-cost and no-cost techniques the marketing people can implement immediately. This is not just an idea book, but an inspirational read that will really get the creative juices flowing. It's an ideal business owner handbook, packed with a treasure-trove of affordable tips. Readers will learn tips from famous names in business, including beauty maven Estee Lauder, hair replacement specialist Sy Sperling, and rent-a-car wizard Warren Avis; from florists, hair salon owners, graphic designers, insurance agents, innkeepers, lawyers, restaurateurs, therapists, writers, and more.